adwords is an exclusive Google product that attracts potential customers to your website
Google AdWords offers you ‘people per click’ (or PPC) who are looking for what you are advertising.
The amount you pay is a ‘cost per thousand’ (or CPM) and, depending on how popular the words are that you choose for your Ad Words campaign, the less or more expensive your CPM is.
Google AdWords is one of the most effective forms of search engine marketing.
Website visitors are made aware of your services, and are directed to your website